Building Your Company Brand
What is a brand?
Simply put, your brand is defined by a customer’s overall perception of your business. A successful brand should be consistent in communication and experience, across many applications. This includes (if applicable):
Environment (storefront or office)
Print, signage, packaging
Website & online advertising
Content marketing & social media
Sales & customer service
Building a brand does not happen overnight and takes a process to fully hone and develop. Building your brand will leave lasting impressions with your customers. This can lead to a steady increase in sales, more projects, word-of-mouth referrals, and advocacy for your products or services.
You want your brand to be easily recognizable as well as consistent. Your brand should embody what you want your company to reflect.
When building a brand, tell customers succinctly who you are. Use the business voice you have chosen for your brand.
Brand development process goes beyond your logo and tagline and should show the following:
who you are,
what you offer, and
why people should care.
Tell customers who you are and what you offer. Your brand should be visible and reflected in everything that your customer can see, read, and hear.
Once you build your brand, market yourself! Get business cards, websites, and whatever else will contribute to the success of your business.
We can assist you with building a brand or working with an existing branding to give your business a face-lift.